ElastiTag® Tote, Tab, and Band: 3 On-Pack Sampling Solutions (With Ideas & Inspiration)
Belinda Heidebrink, Marketing Group Manager
If you want to launch a new product, extend your brand, or simply boost sales, offering free samples is one of the most effective strategies in point-of-purchase (pop) marketing. Sampling not only introduces consumers to your product, but also creates a tangible connection, boosting trial rates, and brand loyalty.
The retail environment is a competitive landscape. Capturing attention is paramount, and on-pack sampling achieves this by turning your product into an interactive experience. Sampling has demonstrated its ability to draw consumer interest and purchase, even when they had planned on purchasing a different product.
Sampling is advantageous across a variety of consumer packaged goods categories, including spirits, beverage, health & beauty, and home goods.
How can you effectively deliver your samples? There is a few different ways, but we like on-pack sampling. It is a 2-for-1 deal – you expose shoppers to your trial product, but also incentivize the purchase of the host product the sample is attached to.
Bedford ElastiTag® offers several on-pack solutions to help deliver your free trial: ElastiTag Tote, ElastiTag Tab, and ElastiTag Band. Let’s explore each option to help you choose the best fit for your product.
ElastiTag Tote: Carrying Samples & Brand Message
The ElastiTag Tote is ideal for attaching small, three-dimensional sample items or gifts, such as trial-size bottles, jars, or pouches. This solution acts like a small “hitchhiker,” pairing seamlessly with your primary product.
Tote details:
- Ability to carry samples in addition to a custom-designed tag (main difference between “tote” and “tab)
- Usually comes with 2 or more loops – one to attach to primary product, one to carry the free trial
- Any of our standard ElastiTag dielines can be turned into a tote by adding adhesive to carry samples
- Can carry up to 2.5 ounce sample, but heavier weights can be considered
A few use cases:
- Personal care products like shampoo or lotion bottles
- Food samples like spice jars or mini condiment packets
- Small liquor bottle or complementing mixer on spirits bottles
Tote doesn’t just secure the sample—it becomes part of your branding. With 22 elastomer colors available and space for impactful messaging, your product stands out on the shelf, ensuring consumers remember your brand.
ElastiTag Tab: Lightweight and Minimalist Sampling
The ElastiTag Tab is designed for attaching lightweight samples, such as sachets or thin packets. With pressure-sensitive adhesive, this one-of-a-kind hang tab is simple yet effective, enabling the distribution of trial-sized products without adding bulk.
Tab details:
- 7 dieline sizes to choose from
- Pressure-sensitive adhesive pre-applied
- Can carry up to 1.5 ounce sample, but heavier weights can be considered
- Just a single loop – no tag
- Come on spools for easy application on automated labeling equipment
A few use cases:
- Beauty sachets for creams or serums
- Single-use beverage powders or flavor enhancers
- Trial-size packets of cleaning solution, detergent, or stain remover
- Snack-sized seasoning or dressing packets
Tab is ideal when you want a simple way to attach a lightweight sachet or pouch without additional branding.
ElastiTag Band: Versatile Bundling for Value Packs
For products that require bundling or a unique presentation, the ElastiTag Band is the go-to choice. It wraps around items, providing both security and visibility. Like the Tote and Tab, the Band offers extensive branding opportunities with space for messaging and visuals.
Band details:
- Part stretchy elastomer, part printed face
- Ideal for offering “value packs”
- Can fit a wide range of circumference. Our product development team works closely with you to find the best fit.
A few use cases:
- Bundled promotions of complementary items
- Larger sample bottles or boxes
- Items where reducing packaging is a priority
Band’s versatility and uniqueness is a creative way to showcase your brand and add value as shoppers scan the aisles.
Why Choose Bedford’s ElastiTag Solutions?
Each ElastiTag product is not just a sample carrier but an extension of your branding. Whether you choose the Tote, Tab, or Band, you benefit from:
- High-end appearance: Won’t rip, droop, or fall off like other solutions.
- Durability: Secure attachment that stays in place.
- Customization: Many sizes to fit your product’s circumference and fulfill your branding needs.
- Ease of Application: Easy to apply for targeted placement.
When done right, sampling isn’t just an expense—it’s an investment in turning first-time buyers into loyal customers. With Bedford’s ElastiTag solutions, you ensure that your product launch leaves a lasting impression.
Talk to the product experts
Bedford manufactures the ElastiTag family of hang tag products. Its patented elastomer material sets it apart and makes it full of endless possibility.
Contact our ElastiTag product experts to help find the right product for you and begin getting your products into more hands!
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